A ghostwriter is a professional writer who is hired/ contracted/paid to write content or material which is then credited to someone else.  That’s an explanation in the most basic terms. In most cases, only the commissioner, the agent and the publisher will be aware of the ghostwriter in the mix.

  • Every day, ‘real’ people 
  • Entrepreneurs
  • Business owners
  • Politicians
  • Celebrities
  • Personalities (sports etc)
  • Entertainers
  • Editors/Journalists
  • You’re an ordinary person with an extra-ordinary or inspiring story to tell.
  • As an entrepreneur or business owner who has very little spare time on your hands but you want to share your knowledge in an aspect of life or business.
  • As an entrepreneur or business owner you want to position yourself as a thought leader, demonstrate your authority in the market and grow your brand.
  • You might be an event organiser or a ‘personality’ with an audience, who doesn’t have time to write that speech or the opinion piece.
  • You feel you don’t have the technical skills to put your knowledge/story in writing.
  • You just don’t enjoy writing but you have a great message/story to share.
  • Writing a book is hard work so you know if you don’t enjoy writing or don’t have the time, then your book will never be written unless you hire a professional ghostwriter.
  • Drafts/writes YOUR book (article/speech etc) in your words, your style and your voice.
  • Research to add to any content you provide and to fact check.
  • Interviewing and transcribing notes. Interviews are with you (the Commissioner) to understand your story and capture your voice. Ghostwriters will also interview anyone else important to the story.
  • Provides you with professional advice, recommendations and input on Arcs, themes, structure, timelines, messaging, take-aways, publishing industry expectations.
  • Tease out and find the story that will be of real interest to your audience. You may have an idea, but a ghostwriter will take that idea and take it to the next level.
  • Works with you in “partnership” to bring your story to life.
  • They do not steal your story ideas. This is a common and natural fear when you are new to writing and have an exciting idea for a book. If this is something that has played on your mind then this article is for you. Afraid someone might steal your story idea.
  • Ghostwriters will draft your book but they are not responsible for editing, pitching or finding a publisher. Neither are they responsible for cover design, Marketing or PR. The Butterfly Bureau,  however, does provide assistance in all of these areas as part of a broader professional services agreement.
  •  It’s also worth noting ghostwriters differ from copywriters in so far as copywriters write words that ‘sell’, persuade, educate, motivate or engage the audience. The ultimate aim of a copywriter is to sell a product or service. If you are a business and you’re looking for more on copywriting please visit McRaeComms.com for more info.

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