Author Platform

Author Platform

An author platform refers to your ability to market your works using your ‘visibility’ to reach a target audience of potential readers. The strength of a writing platform is measured by your ability to use your influence and reach in order to sell books and boost your writing career.

If you are reeling in shock from the very idea that you need to be pro-active in this process yourself, I sympathise. It feels positively cruel having gone through the birthing process to bring your book or project into the world to then have to roll your sleeves up and solicit attention to that work. Surely that’s what Publishers do right? 

The truth of the matter is, even if you are lucky enough to secure one of the major Publishers out there, they will still expect you to provide information on your platform when you submit your pitch. 

So what, specifically, constitutes an Author’s Platform?

  • Create your brand
  • Build a Website and blog consistently
  • Get involved in Instagram
  • Facebook Business Page
  • Twitter Account
  • YouTube 
  • Grow an Email list
  • Have you written guest posts on other blogs?

The list goes on but this will give you an idea of how to get started. If this is all too much (I have worked with my share of Technophobes) then The Butterfly Bureau is fully equipped to develop and maintain your author platform. If you would like to learn some basics yourself though, can get started with some free content here.

If you would like to discuss marketing, PR or your author platform requirements send me an email using the form below. I will respond within 24 hours.